Unibet Review: Expert Analysis Of This World Famous Betting Brand in 2025

Your experience is likely to start with the Unibet bonus, so we’ll start our Unibet reviews there, as we do with other operators. As Unibet is a global brand, the bonus offer will vary where you go. For UK new customers, the minimum deposit you can make is £10 using a debit card. So here is a brief overview of what is available in the UK, US, and Canada.

While these bonuses are different, what they have in common is that they are easy to claim, and the wagering requirements are both sensible and easy to understand. This provides all bettors with a great start and was a big factor in our Unibet rating. As you can see, bonus availability will always vary by region so check your local site to see what applies to you.

Before you can claim the bonus, however, you need to register, and this was just as straightforward. So you know what to expect, this is what we did to register at the start of this Unibet sports review.

1. Get Started – Click on the register button or join now from one of the offer banners.
2. Personal Details – Enter your name, email and choose a password. Then enter your DOB and gender.
3. Agree & Join – Enter your address and phone number, agree to the T&Cs, and pick your marketing preferences.

We did not have to undergo any more verification immediately – but you should have documentation ready if required. As a standard, your account details should accurately reflect the official documents you plan to verify your account with. After this, you can make your first deposit and get started.

With any global brand, the features offered by the various iterations of Unibet will be broadly similar, but there are some minor differences:

Overall, we would say that UK bettors have the most comprehensive selection of sports betting features to look forward to on site. With that said, betting calculators are useful tools, but can also be found openly online, meaning that the lack of one at other regional sportsbooks is not immediately a make-it-or-break-it point.

With a major brand like Unibet, you would expect there to be a dedicated app available, and that’s exactly what we found. There were apps for both Android and Apple users, both downloadable in just a couple of minutes from the app stores. These are rated at 3.5 and 4.1 respectively, which we found surprising as we experienced no difficulties using them.

As part of this Unibet test, we put them through their paces and found they are simple to bet with. Upcoming and streaming icons getting you straight into live betting if you want. The other icons at the top for major sports help you with the rest and open up all the same markets you’ll find on the desktop version.

The functionality extends to running your account from here if you choose, all starting from your bettor icon top right, which gives you access to your account dashboard and banking options. There are no extra features for app users, but that was fine as we got everything we needed.

Unibet mobile sports betting

Unibet bet builder available

Another important part of betting on sports online is funding your account with your preferred payment method. Unibet has numerous payment options worldwide, although not all of these will be available where you are:

This is a good selection and will give bettors a chance to get started easily, with cards, eWallets, and even cash options available. It’s hard to see how things could be improved here, so a thumbs up from this Unibet review. Withdrawals take a little longer, and these times again will vary greatly depending on where in the world you happen to be and the method you are using.

One of the main factors that separates the best betting sites from the rest is the level of customer support they offer. During our Unibet review, we checked out the help centre, which covered all of the regular queries you might have and is organised by common topics and broken down into logical categories within those topics.

We also checked the live chat option, and despite the 2-minute wait to get through (we were told the average time was around 6 minutes), the answers we got were through and fixed the problem. There is also email support, which would be ideal for longer queries that require a lot of explanation. To top it all off, there is an official Unibet community forum where you can post and discuss topics or concerns with other real users and some real Unibet staff members. Overall, we were quite impressed, as this was another area where Unibet ticked all the boxes.

This was an easy part of our Unibet review to complete, as they are a well-established name with a long pedigree. In that same vein, Unibet is related to eCOGRA and was the EGR award winner for sports betting in 2020.

They are licensed in the UK under licence number 45322 and under MGA license number MGA/B2C/106/2000 in Canada and the NTRC. In the US, Unibet is available in New Jersey, Pennsylvania, Virginia, Arizona, Iowa, and Indiana and is licensed by the appropriate board in each state.

As you would expect, the registration process excludes those who should not be using Unibet, namely minors, and SSL encryption ensures what you do is secure.

While there is no formal loyalty scheme at Unibet, it doesn’t mean there is nothing there for regular bettors. On the UK site alone, there are regular odds boosts that change every day and free-to-enter games like predicting the first goal scorer in the weekend’s biggest fixture to win £5000. There is also the chance to get bonus bets when you create bets by using the bet builder. Finally, there is also a refer-a-friend bonus, which you can take advantage of to get up to £200 in bonus bets.

This does not overshadow what is available to Canadian bettors, with unlimited parlay boosts and daily profits boosts available when you log in. There is also up to $500 up for grabs in the refer a friend program. The US, on the other hand, is slightly behind, offering fantasy sports and cashback, although it is good to see that Unibet has something different for each territory.

We were worried that we might have to report an overcrowded website in our Unibet reviews, as there was so much on offer at first glance. However, it looks like Unibet maintains its layout regularly, so we found no such problem. The markets are easy to see, with handy colourful icons for sport at the top of the window and your A-Z sports listing at your left. A nice little perk about this sidebar menu is that you can pin or unpin it to declutter your visual space even more.

You can also navigate easily between markets, in-play options and upcoming features in just a single click and even see which games will be streamed live. Though, when clicking around, it was a bit disorienting for the page to move up and remove the main site header from sight, although we think it was well-intentioned.

Deposits and withdrawals are fired up from your user dashboard, and the processes that are involved are something a new bettor could get to grips with in moments. With additional links and options in the footer, Unibet has all the bases here covered, too, so site navigation also gets a high rating from us.